The Purpose of Church Communications

The Communications Department’s multifaceted role is to liaison with constituents on behalf of the Northeastern Conference Administration, interact with communities throughout the Conference territory about the Seventh-day Adventist Church—either directly or indirectly through local church communications directors. Communications serves as a resource for pastors, local church leaders, and Conference office departmental directors and support staff.

As a church communications leader, your duties and responsibilities are diverse and numerous. The leader manages a team of persons that perform key roles. Some of theses roles include: a website manager, graphic designer, content writer, social media coordinator, videographer, photographer, newsletter editor, and marketing strategist. This team is responsible for managing the church’s overall branding and messaging across all communication channels, including print materials, online platforms, and the internal communication methods.

The audio/visual team is an integral part of the Communications department, playing a vital role in our worship services. This team ensures that every sermon, song, and prayer is delivered seamlessly, transforming our spaces into sanctuaries of sound and light. Their work paints vivid pictures of the stories of Jesus, reaching both in-person and online audiences.

Creating teams will be paramount because one individual is not able to perform the synergy that is needed to run this ministry effectively.

However, do not be alarmed, as many of the tasks do not need to be done simultaneously. To begin, pick the items that you are most comfortable doing from the following list, and add additional items to your schedule as you become better equipped and proficient:

1. Watch secular press for opportunities for the church to participate in discussions on matters of current concern.
2. Cover church activities for news and announcement of church programs and serve as a source of information about the church for communication media. Take photos or arrange for photo coverage of church activities.
3. Discover feature possibilities in the local church and make them available to the Press.
4. Report special church events to the Conference Communications Director for possible use on the website, NEC Connect newsletter and/or in The Atlantic Union Gleaner.
5. Produce a small church newsletter giving announcements and activities of the church that can be sent to former members as well as in  presentation.

Helpful Resources and Links

Communication Team Registration Link 2025

NEC Department Directors Media Request Form

Submissions to the Communications Department are welcomed via email at communications@northeastern.org